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Workshop at Macy’s Learning Hub
Welcome to the Workshop at Macy’s Learning Hub
An overview of how to navigate the learning hub and tailor your learning plan.
Introduction to Retail
Review the terminology, business models and benchmarks for success in the retail industry.
Assortment Planning
Building the right assortment to make your brand standout
Presenting Your Brand
Prepare for your next business conversation using these tips.
Marketing and Branding
Create a marketing and branding strategy to attract new customers.
Logistics
Take a behind the curtain view of the logistics required to get your brand on a retailer’s shelf.
Legal
Create the right legal structure for your brand.
Entrepreneurial Finance
Financial Management and Access to Capital tips for success .
Entrepreneurial Advice
Advice to help you navigate the hurdles while growing your brand.
Perfecting The Pitch
Share your elevator pitch. Review your colleagues’ elevator pitches and provide coaching.
WAM 2023 Participants
Materials for vendors who have been selected to participate in the 2023 WAM.
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